Improving Perceptions of the Insurance Industry: The Influence of Insurance Professionals

J. Bradley Karl and Brenda Wells

Risk Management and Insurance Review, 2016, vol. 19, issue 1, 147-166

Abstract: The “talent crisis” in the insurance industry is well documented. Solutions to this crisis, however, are not plentiful. One of the major challenges faced by the industry is its reputation. We hypothesize that opinions of the industry can be changed through brief but specific education efforts. We test our hypothesis at a major university and find very strong support for our hypothesis.

Date: 2016
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https://doi.org/10.1111/rmir.12058

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Persistent link: https://EconPapers.repec.org/RePEc:bla:rmgtin:v:19:y:2016:i:1:p:147-166

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