Economics at your fingertips  

Discount Chains and Brand Policy

Tommy Gabrielsen () and Lars Sørgard

Scandinavian Journal of Economics, 1999, vol. 101, issue 1, 127-142

Abstract: Retail chains are observed in many industries. The question addressed here is whether retail chains can exploit buyer power by excluding some brands. In a theoretical model with two differentiated producers and a single retailer, we show that a retailer will require exclusivity (exclude a brand) if the brands are sufficiently symmetric in demand potential. Exclusivity will increase welfare if the excluded brand is a close substitute for the brand carried by the retailer. Our theoretical results are also set in relation to some findings from the Norwegian grocery industry. JEL Classification: L12; L42

Date: 1999
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)

Related works:
Working Paper: Discount Chains and Brand Policy (1999)
Working Paper: Discount Chains and Brand Policy (1994)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0347-0520

Access Statistics for this article

Scandinavian Journal of Economics is currently edited by Richard Friberg, Matti Liski and Kjetil Storesletten

More articles in Scandinavian Journal of Economics from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().

Page updated 2020-10-31
Handle: RePEc:bla:scandj:v:101:y:1999:i:1:p:127-142