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The Economics of the National Trust: A Demand Curve for a History Club

John Hudson

Scottish Journal of Political Economy, 1989, vol. 36, issue 1, 19-35

Abstract: The traditional problem of demand is examined from the perspective of club membership. This comes in discrete amounts and cannot be handled by the standard approach that assumes that the quantity bought is infinitely adjustable. The analysis develops a modified utility function approach. In time series and cross section analyses, education, price, income, mobility, age, and the number of properties the trust has are significant determinants of membership, as is a membership drive since 1970. A by-product of the time-series analysis is an estimate of the marginal utility of money, which in general has been increasing since 1950. Copyright 1989 by Scottish Economic Society.

Date: 1989
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Scottish Journal of Political Economy is currently edited by Tim Barmby, Andrew Hughes-Hallett and Campbell Leith

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