Advertising and the Consumption of Tobacco and Alcoholic Drink: A System-Wide Analysis

Martyn Duffy

Scottish Journal of Political Economy, 1991, vol. 38, issue 4, 369-85

Abstract: This paper examines the roles of advertising and other variables in the determination of the level and composition of the demand for alcoholic drink and tobacco in the United Kingdom. This investigation is made through estimates of a version of the Rotterdam model, modified to include advertising terms and employing quarterly time-series data over the 1963-87 period. The model attempts also to measure the effects of health publicity on demand for these products. Copyright 1991 by Scottish Economic Society.

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:bla:scotjp:v:38:y:1991:i:4:p:369-85

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Scottish Journal of Political Economy is currently edited by Tim Barmby, Andrew Hughes-Hallett and Campbell Leith

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