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Bidding for Commercial Broadcasting: An Analysis of UK Experience

Antony Dnes

Scottish Journal of Political Economy, 1993, vol. 40, issue 1, 104-15

Abstract: A model of advertiser-financed.television is applied to the 1991 auction of broadcasting licences in the United Kingdom. The 1991 procedure is shown as maintaining monopolistic behavior. A development of H. Demsetz's franchising proposal of natural monopoly is shown as allocatively superior. In the increasing-cost case, an advertising levy is essential to guard against possible welfare loss and a subsidy may also be useful. Copyright 1993 by Scottish Economic Society.

Date: 1993
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Scottish Journal of Political Economy is currently edited by Tim Barmby, Andrew Hughes-Hallett and Campbell Leith

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