Organizational Design and Firm‐Wide Collaboration: Retrospective Appreciation of a Change‐Led Consulting Intervention in India within a Systems Thinking Paradigm

Rajneesh Chowdhury

Systems Research and Behavioral Science, 2012, vol. 29, issue 4, 402-419

Abstract: This paper offers a retrospective appreciation of an organization design intervention of a Public Relations firm in India that was undertaken, keeping in mind productive collaboration within geographically spread out teams to support the organization's fast paced growth. It intends to highlight key insights from systems thinking that were used in designing and leading the intervention, and articulate the messages that surfaced during and at the end of the intervention. First, the Public Relations field is introduced in short, then the organization in focus is discussed, leading to a discussion of the need that arose for which the intervention was mandated, then the key concepts and implementation agenda are talked about, and it finally concludes with a retrospective appreciation of the nature of collaboration in the context, from a systems viewpoint. Copyright © 2011 John Wiley & Sons, Ltd.

Date: 2012
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