A Systemic View of Innovation Adoption in the Australian Beef Industry

Daowei Sun, Paul Hyland and Ockie Bosch

Systems Research and Behavioral Science, 2015, vol. 32, issue 6, 646-657

Abstract: Significant investments in developing technological innovations have been made in the Australian beef industry but with low adoption rates. By modelling the key variables and their interactions in the innovation adoption process, this research seeks to demonstrate the complexity and dynamics of the process. This research uses causal loop modelling and develops a holistic model of the current innovation adoption system in the Australian beef industry to show the complexity of dynamic interactions among multiple variables. It is suggested that innovation adoption is such an extremely complex issue, and we need to shift our views on this issue from a paradigm of linear thinking to systems thinking. Innovation adoption is more likely to be enhanced based on a full understanding of the complexity and dynamics of the system as a whole. The paper demonstrates to practitioners and developers of innovation the multiple variables and interactions impacting innovation adoption. Copyright © 2014 John Wiley & Sons, Ltd.

Date: 2015
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