EconPapers    
Economics at your fingertips  
 

CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?

Mihalis Kavaratzis and G. J. Ashworth

Tijdschrift voor Economische en Sociale Geografie, 2005, vol. 96, issue 5, 506-514

Abstract: Cities throughout Europe are increasingly importing the concept and techniques of product branding for use within place marketing, in pursuit of wider urban management goals, especially within the new conditions created by European integration. However, there is as yet little consensus about the nature of city branding, let alone its role in public sector urban planning and management. This exploratory paper will first, use contemporary developments in marketing theory and practice to suggest how product branding can be transformed into city branding as a powerful image‐building strategy, with significant relevance to the contemporary city. Second, it will define city branding, as it is being currently understood by city administrators and critically examine its contemporary use so that a framework for an effective place branding strategy can be constructed.

Date: 2005
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14) Track citations by RSS feed

Downloads: (external link)
https://doi.org/10.1111/j.1467-9663.2005.00482.x

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:tvecsg:v:96:y:2005:i:5:p:506-514

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0040-747X

Access Statistics for this article

Tijdschrift voor Economische en Sociale Geografie is currently edited by Jan van Weesep

More articles in Tijdschrift voor Economische en Sociale Geografie from Royal Dutch Geographical Society KNAG
Bibliographic data for series maintained by Wiley Content Delivery ().

 
Page updated 2019-08-09
Handle: RePEc:bla:tvecsg:v:96:y:2005:i:5:p:506-514