CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?
Mihalis Kavaratzis and
G. J. Ashworth
Tijdschrift voor Economische en Sociale Geografie, 2005, vol. 96, issue 5, 506-514
Cities throughout Europe are increasingly importing the concept and techniques of product branding for use within place marketing, in pursuit of wider urban management goals, especially within the new conditions created by European integration. However, there is as yet little consensus about the nature of city branding, let alone its role in public sector urban planning and management. This exploratory paper will first, use contemporary developments in marketing theory and practice to suggest how product branding can be transformed into city branding as a powerful image‐building strategy, with significant relevance to the contemporary city. Second, it will define city branding, as it is being currently understood by city administrators and critically examine its contemporary use so that a framework for an effective place branding strategy can be constructed.
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:bla:tvecsg:v:96:y:2005:i:5:p:506-514
Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0040-747X
Access Statistics for this article
Tijdschrift voor Economische en Sociale Geografie is currently edited by Jan van Weesep
More articles in Tijdschrift voor Economische en Sociale Geografie from Royal Dutch Geographical Society KNAG
Bibliographic data for series maintained by Wiley Content Delivery ().