CORPORATE INITIATIVES AND STRATEGIES TO MEET THE ENVIRONMENTAL CHALLENGES – CONTRIBUTIONS TOWARDS A GREEN ECONOMIC DEVELOPMENT

Claudia Ogrean

Studies in Business and Economics, 2015, vol. 10, issue 3, 62-70

Abstract: The paper aims to emphasize, based on an interdisciplinary and multi-level approach, on the actual and potential contributions of businesses towards a green economic development – through the positive integration of the environmental challenges within their initiatives and strategies. The main objectives that the paper will target in order to accomplish this mission are: (1). to outline the general framework of the green economic development – the evolution of the concept and the motives of its concerns, its main approaches and dimensions, and the most important impacts humankind has on the green economic development within a (desirable never ending) process of mutual interdependencies; (2). to identify the specific environmental challenges businesses could and have to address in order to support the green economic development – through an integrative approach, taking into account different contexts, industries and stakeholders (in terms of long-and-short terms, incentives-and-constraints) as well as their synergetic influences on the business decisions; (3). to analyze particular initiatives and strategies (their reasons, contents and impacts) which have been successfully developed by companies aiming at internalizing the environmental imperative – and to argue in favor of a new business model, able to end, through the green economic development, a virtuous circle of co-evolution between businesses and the environment.

Keywords: green economic development; environmental challenges; corporate initiatives and strategies (search for similar items in EconPapers)
Date: 2015
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