DRIVERS OF FIRM PERFORMANCE: EXPLORING QUANTITATIVE AND QUALITATIVE APPROACHES

Mihaela Herciu ()

Studies in Business and Economics, 2017, vol. 12, issue 1, 79-84

Abstract: The main purpose of this paper is to identify the drivers of firm performance by exploring both quantitative indicators - based on accounting profitability, shareholder value and economic value – and qualitative approach – based on balanced scorecard and triple bottom line. A literature review will be provided in order to obtain an optimum mix of quantitative and qualitative drivers for firm performance, on one hand, and a case study will be conducted for emphasizing the importance of both approaches, on the other hand.

Keywords: Firm performance; profitability; shareholder value; economic value; balanced scorecard; triple bottom line (search for similar items in EconPapers)
Date: 2017
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