CORPORATE SUSTAINABILITY – FROM A FUZZY CONCEPT TO A COHERENT REALITY

Claudia Ogrean and Mihaela Herciu ()

Studies in Business and Economics, 2018, vol. 13, issue 1, 112-127

Abstract: During the last few decades, the search for sustainability has experienced a tremendous momentum, encompassing all the levels of the global system. Fuelled by complex (both proactive and reactive) motivators, the process has surpassed the characteristics of an intellectual endeavor – more preoccupied by idealist goals, and less focused on the actual means to achieve them – and has proved that it can successfully be transposed into the corporate real world – of decision making, objective assessment, and relentless scrutiny. The paper aims to (broadly) explore the world of the most sustainable corporations – based on a descriptive (factual and dynamic) analysis of Corporate Knights’ annual rankings (2016-2018) of the World’s Most Sustainable Corporations – in order to: (a). determine (by comparing and contrasting) the main features these organizations – able to transform the fuzzy concept of corporate sustainability into a coherent reality – display; and (b). set the premises for future (narrower) researches – aiming to explain the “how-s” behind the design, development and implementation of the strategies these corporations follow in their search for (sustainable) competitiveness.

Keywords: Corporate Sustainability; Sustainability Assessment; World’s Most Sustainable Corporations (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (2)

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