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BANKS DIGITALIZATION - A CHALLENGE FOR THE ROMANIAN BANKING SECTOR

Ioana Raluca Sbarcea
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Ioana Raluca Sbarcea: Lucian Blaga University of Sibiu, Romania

Studies in Business and Economics, 2019, vol. 14, issue 1, 221-230

Abstract: The banking system has undergone several transformations since its beginning up to now, some as a result of adapting to customers' requirements that have become increasingly sophisticated, and others as a result of the economic and political contexts that have passed, which again – have required its adaptation. Regardless of the situation, the banks have undergone a large digitization process, a process that is now in progress and which in the coming years can cause a significant change in the banking we knew about 10-15 years ago. Through this paper, I propose to analyse the situation of the banking system in terms of adapting to these challenges, at the level of Romania, in the context of the current situation at global and European level, in order to highlight both the progress achieved and the gap in comparison to the other countries, much more competitive from this perspective.

Keywords: digitization; internet banking; on-line banking (search for similar items in EconPapers)
Date: 2019
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