STUDY ON THE REPUTATION OF THE (MASS) MEDIA IN ROMANIA

Leila Lunguleac-Bardasuc, Camelia Budac and Claudia Ogrean
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Leila Lunguleac-Bardasuc: Malaga University, Spain
Camelia Budac: Lucian Blaga University of Sibiu, Romania

Studies in Business and Economics, 2021, vol. 16, issue 1, 120-135

Abstract: Part of a bigger research project conducted by Media Reputation Lab (Media REP Lab) on the reputation of media in Europe, the study explores the reputation of media among informed population in Romania. A sample of 100 cases was involved in the online survey taking place in December 2019. The results provide a description of the country's media reputation (media in general: radio, print, digital and television). For each one of these media, the valuation obtained by each of the reputational attributes (credibility, rigor, impartiality, willingness to rectify) by the informed population would be indicated. Moreover, insights on the knowledge and use, as well as on the reputation (overall and by category, considering ten key reputation aspects) – of twelve selected media – would be provided.

Keywords: Key Reputation Aspects; Mass Media; Reputation; Reputational Attributes; Romania (search for similar items in EconPapers)
Date: 2021
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