DIGITAL TRANSFORMATION AS STRATEGIC SHIFT – A BIBLIOMETRIC ANALYSIS

Claudia Ogrean and Mihaela Herciu ()

Studies in Business and Economics, 2021, vol. 16, issue 3, 136-151

Abstract: The increasing interest for (the topic of) digital transformation – fueled by the synergies between technological developments (in terms of business-related applications of digital technologies) and businesses’ search for (new determinants of digital technology-based) competitive advantage, while accelerated by the covid-19 pandemic – is an undeniable reality of nowadays (which is here to stay). Through a bibliometric analysis – built on data extracted from SCOPUS database and using VOSviewer – the paper aims to: make an overall assessment on the subject (and the ways it was addressed by academia); identify the main topics that configures the research on digital transformation (while being critical for the practice); assess the validity of digital transformation as strategic shift.

Keywords: bibliometric analysis; digital transformation; strategic shift; VOSviewer (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:blg:journl:v:16:y:2021:i:3:p:136-151

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