DRIVERS OF DIGITAL TRANSFORMATION AND THEIR IMPACT ON ORGANIZATIONAL MANAGEMENT

Cantemir Mihu, Antoniu Gabriel Pitic and Dorin Bayraktar
Additional contact information
Cantemir Mihu: Lucian Blaga University of Sibiu, Romania
Antoniu Gabriel Pitic: Lucian Blaga University of Sibiu, Romania
Dorin Bayraktar: Lucian Blaga University of Sibiu, Romania

Studies in Business and Economics, 2023, vol. 18, issue 1, 149-170

Abstract: Digital transformation has become a critical topic for organizations that want to stay competitive in today's digital age. The widespread use of digital technologies has brought significant changes to the way organizations exist, operate and interact with customers. They are going through a process of reshaping and reorganizing processes and operations, as well as rethinking and redefining the human role in the value creation process. However, digital technologies and their diffusion are not the only driver of digital transformation, as the success of such change initiatives depends on many other factors, the definition of which is crucial to the success of digital transformation. The objective of this paper is to explore the drivers of digital transformation and their impact on management. The work presents a comprehensive review of the literature on digital transformation, identifying the main drivers that influence the success of digital transformation initiatives. It also defines the impact of these drivers on the management of organizations, identifying how the role of the executive is being redefined in today's digital age.

Keywords: Management; Digital Transformation; Driver; Digital Culture; Digital Strategy (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://magazines.ulbsibiu.ro/eccsf/RePEc/blg/journl/18109mihu.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:journl:v:18:y:2023:i:1:p:149-170

Access Statistics for this article

More articles in Studies in Business and Economics from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Mihaela Herciu ().