THE STRUCTURE OF THE STORE ASSORTMENT – A DETERMINING COMPONENT OF THE COMMERCIAL UNIT PROFITABILITY
Studies in Business and Economics, 2009, vol. 4, issue 4, 29-36
Setting up an assortment involves a complex choice in order to achieve a defined market share, to make the assortment adaptation to customer needs, optimizing the space available in a commercial unit, using the space and the commercial establishment more profitable. Choosing the products will be performed differently, depending on the area of point of sale and, and especially according to the vocation of the store: neighborhood shop or multi specialized store.
Keywords: assortment; spread; consumer demand; distributors (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:blg:journl:v:4:y:2009:i:4:p:29-36
Access Statistics for this article
More articles in Studies in Business and Economics from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Mihaela Herciu ().