THE STRUCTURE OF THE STORE ASSORTMENT – A DETERMINING COMPONENT OF THE COMMERCIAL UNIT PROFITABILITY

Lucian Belascu

Studies in Business and Economics, 2009, vol. 4, issue 4, 29-36

Abstract: Setting up an assortment involves a complex choice in order to achieve a defined market share, to make the assortment adaptation to customer needs, optimizing the space available in a commercial unit, using the space and the commercial establishment more profitable. Choosing the products will be performed differently, depending on the area of point of sale and, and especially according to the vocation of the store: neighborhood shop or multi specialized store.

Keywords: assortment; spread; consumer demand; distributors (search for similar items in EconPapers)
Date: 2009
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