COMPETITIVE INTELLIGENCE

Alexandru Govoreanu, Andreea Mora and Anca Serban
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Alexandru Govoreanu: Lucian Blaga University of Sibiu
Andreea Mora: Lucian Blaga University of Sibiu
Anca Serban: Lucian Blaga University of Sibiu

Studies in Business and Economics, 2010, vol. 5, issue 1, 101-107

Abstract: There are many challenges to face in this century. It’s an era of information. Those who have the best information are going to win the race for supremacy on the market. More and more managers are aware of the fact that they have to do something to remain on the market and to be successful. They have to adapt and to try to gain an advantage over the competitors. Nowadays, the only thing that makes the difference is the company’s competitiveness. The times when the one who had the capacity to produce more was the leader are long gone; now all the actors on every market are focused on quality and this leads to severe competition. What is left then? How can a company gain competitive advantage? The only thing that can make a difference is not the quality of the product but the quality of the information they posses about the market, the client, the product, the technological process, management etc. It’s about the information management. It’s about competitive intelligence.

Keywords: competitive intelligence; information; intelligence; strategy (search for similar items in EconPapers)
Date: 2010
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