FROM THE COMPARATIVE ADVANTAGE THEORY TO THE THEORY OF COMPETITIVE ADVANTAGE ON THE WORLD MARKET

Paul Lucian
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Paul Lucian: Lucian Blaga University of Sibiu

Studies in Business and Economics, 2010, vol. 5, issue 1, 108-112

Abstract: Increasing competitiveness in the global market in the current competitive struggle refers to a complex of measures to substantially increase labour productivity through a coherent industrial policy, based on a cutting-edge technological development. International trade has evolved from a specialized environment for export goods on the world market without competition to an external environment characterized by intense competition between national economies. A national economy in order to be competitive must be able to relate and to make the living standards rise, this referring to the level of their private and public consumption, the increase savings and investment to create a strong economic structure. Competence and training are key factors in increasing the competitiveness of manufacturing firms on all markets. Qualified people are the only competitive advantage. A new investment policy is required, in the research field, in the production policy and in education. For the recovery and the economic stability, worldwide cooperation is needed between the developed nations of the world.

Keywords: comparative advantage; competitive advantage; competition; international trade; global market (search for similar items in EconPapers)
Date: 2010
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