THE COMPETITIVE ADVANTAGE AS A RESULT OF AN ORGANIZATIONAL CHART BASED ON MARKET ORIENTATION

Corinne Rochette
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Corinne Rochette: France

Studies in Business and Economics, 2010, vol. 5, issue 1, 139-145

Abstract: The competitive advantage can be obtained by the use of specific strategies in an international context: off shoring and outsourcing. These, however, have limitations such as the ephemeral nature of the benefit obtained and difficulties such as building effective collaboration reflected by the need to pay particular attention to differences in professional and national cultures (between partners). The market orientation as a basis for the reconfiguration of the organizational chart and may be useful for the establishment of a value system designed to strengthen the competitive advantage.

Keywords: off shoring outsourcing; competitive advantage; value system; organizational patterns; market orientation; culture. (search for similar items in EconPapers)
Date: 2010
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