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THE STRATEGIES OF DISCOUNT STORES ON THE ROMANIAN RETAIL MARKET

Lucian Belascu

Studies in Business and Economics, 2010, vol. 5, issue 2, 5-13

Abstract: A pertinent analysis of the retail industry's future must include a substantial analysis on emerging countries. These markets will play a more important role in future global economic dynamics, but nevertheless, most concerns focus still on the side that brings opportunities for major retailers. In this context, this article proposes a presentation of the Romanian discount market, with emphasis on positioning strategies of discount supermarkets and hypermarkets.

Keywords: Romanian retail market; discount; strategies; supermarket; hypermarket (search for similar items in EconPapers)
Date: 2010
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