THE STRATEGIES OF DISCOUNT STORES ON THE ROMANIAN RETAIL MARKET

Lucian Belascu

Studies in Business and Economics, 2010, vol. 5, issue 2, 5-13

Abstract: A pertinent analysis of the retail industry's future must include a substantial analysis on emerging countries. These markets will play a more important role in future global economic dynamics, but nevertheless, most concerns focus still on the side that brings opportunities for major retailers. In this context, this article proposes a presentation of the Romanian discount market, with emphasis on positioning strategies of discount supermarkets and hypermarkets.

Keywords: Romanian retail market; discount; strategies; supermarket; hypermarket (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://eccsf.ulbsibiu.ro/RePEc/blg/journl/521belascu.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:journl:v:5:y:2010:i:2:p:5-13

Access Statistics for this article

More articles in Studies in Business and Economics from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Mihaela Herciu ().