VISUAL VOCABULARY IN BRANDING

Adriana Vintean and Ovidiu Matiu
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Adriana Vintean: Lucian Blaga university of Sibiu
Ovidiu Matiu: Lucian Blaga university of Sibiu

Studies in Business and Economics, 2011, vol. 6, issue 1, 121-125

Abstract: Visual vocabulary or visual language is a set of symbols used to describe a system or a process; it refers to all graphical representations that supplement a brand image, a logo, and build a brand identity that is bound to remain invariable even when the sign undergoes fundamental changes. The article is a presentation of the concept of visual vocabulary/language and of its relevance to branding and marketing. We argue that these symbols are culturally dependent and a key element in brand design.

Keywords: brands; visual vocabulary; visual language; marketing (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:blg:journl:v:6:y:2011:i:1:p:121-125

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