AN EMPIRICAL STUDY ON RURAL BUYERS' PERCEPTION TOWARDS SELECTED BRANDS OF CONTRACEPTIVES (WITH REFERENCE TO RURAL AREAS OF UJJAIN DISTRICT)

Rajesh Kumar Mehta, Dharmendra Mehta and Naveen Mehta
Additional contact information
Rajesh Kumar Mehta: Faculty-RIT, Indore (MP)
Dharmendra Mehta: FMS Pt. JNIBM, Vikram University, Ujjain (MP)
Naveen Mehta: Faculty- MIT, Ujjain (MP)

Studies in Business and Economics, 2012, vol. 7, issue 1, 114-125

Abstract: The biggest problem in the fast growth Indian economy is country's growing population. With a population of over a billion, India needs an inclusive family planning program and awareness campaign towards the use of contraceptives. The use of appropriate contraceptive product reduces the probability of a pregnancy occurring due to sexual intercourse. Marketing of contraceptives to rural buyers is not only a challenge to the marketers but to the manufacturers, communicators, national planners, NGOs, health and family planning institutions and economists as well. Hence, it is very imperative to understand the various aspects of selected rural areas and consumption pattern for such a fast growing market i.e. Contraceptives and rural buyers' perception towards such products.

Keywords: rural; buyers; population contraceptives; marketing (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://eccsf.ulbsibiu.ro/RePEc/blg/journl/7112mehta&mehta&mehta.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:journl:v:7:y:2012:i:1:p:114-125

Access Statistics for this article

More articles in Studies in Business and Economics from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Mihaela Herciu ().