AN EMPIRICAL SURVEY ON THE PROSPECTS OF MOBILE MONEY IN MOROCCO

Echchabi Abdelghani and Hassanuddeen Abd. Aziz
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Echchabi Abdelghani: International Islamic University Malaysia
Hassanuddeen Abd. Aziz: International Islamic University Malaysia

Studies in Business and Economics, 2013, vol. 8, issue 1, 46-54

Abstract: The main purpose of the study is to examine the intention of the Moroccan customers to adopt mobile money, as well as the factors that may lead to it. The study employs descriptive statistics, one sample t-test and multiple regression. 400 questionnaires were randomly distributed to the Moroccan banks’ customers. The findings indicate that the Moroccan customers have the willingness to adopt mobile money. Furthermore, the results show that complexity, relative advantage, compatibility, and trialability are good predictors of the intention to adopt mobile money in Morocco.

Keywords: Morocco; Mobile money; Multiple regression (search for similar items in EconPapers)
Date: 2013
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