Competitiveness through business ethics - new demands for firm's strategic management

Claudia Ogrean

Revista Economica, 2008, vol. 39, issue 2, 62-69

Abstract: The “dangerous obsession” of competitiveness into a more and more globalized world and knowledge-based economy brings with it new opportunities and threats for firm’s strategic management. By this paper we will stop at one of the major challenges firms are confronted with: the shift from tangible to intangible factors of competitive advantage, and particularly on how business ethics can be such a key asset for a firm – based on two economic reasons: the need to cooperate and the stakeholders theory applied to business

Keywords: competitiveness; strategic management; business ethics (search for similar items in EconPapers)
Date: 2008
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