RELATION OF INTEGRATED MARKETING COMMUNICATIONS WITH ONLINE TOURIST PRODUCT DISTRIBUTION

Ivelina Yoveva
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Ivelina Yoveva: IUC

Revista Economica, 2009, vol. 46, issue 3, 129-138

Abstract: The increasing communication possibilities in recent decades have contributed to increased and blurred situation as regards information dissemination and feedback among participants in various types of dialogues and communities. This is true especially in tourism industry where it is of vital importance for marketers to integrate their efforts in order to provide stronger influence to the customers, in order their offer to be heard and accepted. The role of IMC nowadays is even more powerful when combined with online distribution of tourist product.

Keywords: Marketing; Communications; Tourism; Information Technologies (search for similar items in EconPapers)
Date: 2009
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