THE SUCCESS OF E-COMMERCE ON LONG TERM

Razvan Serbu () and Bogdan Marza

Revista Economica, 2011, vol. 54, issue 1, 23-32

Abstract: Next to the types of electronic sales but with a rhythm supported by development, we can identify the new way of trade, the information highways of the Internet. There are many possible options of electronic trade and the number of the options trading is expected to increase due to new types of cases. After the presentation of several accepted definitions of E-commerce it offers some figures on the level of development of this trade, figures with a remarkable dynamic, which supports once more the importance and topicality of the subject. Ecommerce it offers the opportunity to sell products worldwide increasing number of potential clients.

Keywords: perception and reaction marketing; exploration; loyalty; regaining the client; "cold" prospector; "lead" prospector (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/archive/RE%201-54-2011.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:54:y:2011:i:1:p:23-32

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().