STUDY REGARDING THE ATTITUDES TOWARD CORPORATE SOCIAL RESPONSIBILITY OF THE WORLD’S TOP TRANSNATIONAL CORPORATIONS

Claudia Ogrean

Revista Economica, 2012, vol. 62.3, issue 3, 77-89

Abstract: Transnational corporations (TNCs) are the leading actors of the global economic scene; so their strategic behaviors tend to be followed by their challengers - in search for global competitiveness. Therefore (and in spite of some well known blunders and slippages), Corporate Social Responsibility (CSR) may have the vocation to become a generalized dimension of the corporate strategy - as well as an answer to some of the very thorny problems facing the humankind. The aim of the paper is to analyze the attitudes toward CSR of the world's top TNCs, in order to see if there is a pattern regarding their strategies.

Keywords: transnational corporations; corporate social responsibility; strategic approach (search for similar items in EconPapers)
JEL-codes: F23 M14 (search for similar items in EconPapers)
Date: 2012
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