DESIGN AND IMPLEMENTATION OF A CLUSTERING MODEL TO STUDY CUSTOMER BEHAVIOR IN TOURISM ACTIVITIES

Ioan Daniel Hunyadi and Mircea Adrian Musan
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Ioan Daniel Hunyadi: "Lucian Blaga" University of Sibiu
Mircea Adrian Musan: "Lucian Blaga" University of Sibiu

Revista Economica, 2012, vol. 64.6, issue 6, 36-47

Abstract: The aim of this paper is to introduce models for customer behavior clustering based on some tourist's characteristics. Cluster analysis is realized using hierarchical and non-hierarchical methods in order to obtain the optimum number of classes. The implementation is made using an open source environment that provides complex processing to achieve modular operators, build by data mining techniques.

Keywords: cluster analysis; hierarchical clustering; non-hierarchical clustering; customer behavior (search for similar items in EconPapers)
JEL-codes: C38 C61 C81 C83 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:64.6:y:2012:i:6:p:36-47

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