REDEFINING THE RELATIONSHIPS WITH CLIENTS DURING TIMES OF CRISES - A NECESSARY OR COMPULSORY FEATURE

Iuliana Ciochina, Marius Gust and Denisa Elena Parpandel
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Iuliana Ciochina: Constantin Brancoveanu University
Marius Gust: Constantin Brancoveanu University
Denisa Elena Parpandel: Constantin Brancoveanu University

Revista Economica, 2013, vol. 65, issue 1, 129-142

Abstract: The purpose of this paper is to highlight the profound changes in markets as a consequence of globalization, increased competition, technology development, communication paths and the complexity of modern customer who made their presence felt, requiring a paradigm shift in the marketing theory. The objectives of the research are to analyze the relationship marketing that emphasizes the importance of cooperation between the various participants - suppliers, employees, distributors - in order to provide an optimal value to the target customers. The expected results are aiming the transition from theory to practice, from rigidity to flexibility of Romanian companies.

Keywords: consumer; business environment; change; client; crises (search for similar items in EconPapers)
JEL-codes: D12 D22 D4 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:65:y:2013:i:1:p:129-142

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