LEADING EMPLOYEES THROUGH CHANGE - THE ROLE OF INTERNAL MARKETING

Violeta Radulescu, Raluca Ioana Vosloban and Ivona Stoica ()
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Violeta Radulescu: The Bucharest University of Economic Studies
Raluca Ioana Vosloban: The Bucharest University of Economic Studies

Revista Economica, 2013, vol. 65, issue 3, 94-103

Abstract: Organizations continuously experience new challenges, probably now more than in the last years. The crisis effects are visible within most of the business areas and are very difficult to be managed and controlled. Nevertheless, companies try to define best strategies to support through transformation; the implemented changes first impact the employees. This paper aims to emphasize the most important aspects to be considered by managers when dealing with organizational change and underlines those internal marketing aspects that help employees to regard the change positively and minimize the possible negative impact the change might have over the individual and organizational performance.

Keywords: D23; M12; M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:65:y:2013:i:3:p:94-103

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