METHODS USED IN AUDIENCE MEASUREMENT OF MASS MEDIA CHANNELS TYPES, RESULTS AND IMPACT

Sorin Terchila
Additional contact information
Sorin Terchila: Lucian Blaga University of Sibiu, Romania

Revista Economica, 2015, vol. 67, issue Supplement, 173-181

Abstract: In the present research I will analyze the reactions and opinions of the interviewed persons regarding the main methods used in audience measurement of mass media channels and also it will be analyzed the types, the results and the impact. At the same time, it is aimed at bringing in a connection between the results of audience surveys and the communication strategies developed by public and private companies. Thereby, I will use the interview as a qualitative research method, to confirm or infirm the hypothesis of the present research.

Keywords: Audience measurement; methods; mass media (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/arc ... te/67S17terchila.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:67:y:2015:i:supplement:p:173-181

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().