THE IMPACT OF THE EUROPEAN LEGISLATION ON ADVERTISING STRATEGIES IN THE FIELD OF FOOD PRODUCTS

Laura Manea
Additional contact information
Laura Manea: Transilvania University, Brasov, Romania

Revista Economica, 2015, vol. 67, issue Supplement, 285-297

Abstract: Within the European Union (EU), in order to allow the European consumers to make informed choices and to remove the obstacles that may impede the free movement of food products and the conditions for unequal competition, rules on labelling, presentation and advertising made regarding prepacked foods are currently harmonized with the entry into force in December 2014 of the EU Regulation no.1169 / 2011 concerning informing the consumers about the food products. Regarding the advertising of products, the Community legislation is imperative on the misleading and comparative advertising (EC Directive 2006/114 into force in December 2007), for each individual country to apply its own rules on advertising. This article is an analysis of the regulatory framework, at the same time identifying the impact of the legal norms on the policies of promoting through advertising the food products.

Keywords: comparative advertising; message; misleading advertisement; food products; information (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/67S26manea.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:67:y:2015:i:supplement:p:285-297

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().