PARTNER CHOICE MULTI-CRITERIA MODEL AT THE STRATEGIC BUSINESS ALLIANCES FORMING

Ganna Kharlamova, Valeriy Balan and Pavlo Kukhta
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Valeriy Balan: Taras Shevchenko National University of Kyiv
Pavlo Kukhta: Taras Shevchenko National University of Kyiv

Revista Economica, 2016, vol. 68, issue 1, 103-124

Abstract: The article contains the authors' understanding of the concept of strategic alliance. The main areas and directions of potential cooperation between partner enterprises are identified. Sources of synergy in such cooperation are generalized. By means of multi-criteria optimization tools (the analytic hierarchy process and TOPSIS), using the concept of potential synergies based on the model of strategic interaction, the model of choosing partners to create strategic business alliances is developed.

Keywords: strategic business alliances; strategic interaction; multi-criteria analysis; Analytic Hierarchy Process (AHP); TOPSIS (search for similar items in EconPapers)
JEL-codes: M16 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:68:y:2016:i:1:p:103-124

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