"DIVERSITY MANAGEMENT" TOWARDS "DIVERSITY ENGAGEMENT": THE NEW KEY DRIVERS FOR THE CORPORATE PERFORMANCES

Massimo Pollifroni, Gheorghe Militaru and Adrian Ioana
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Gheorghe Militaru: University Politehnica of Bucharest, Bucharest, Romania
Adrian Ioana: University Politehnica of Bucharest, Bucharest, Romania

Revista Economica, 2016, vol. 68, issue 3, 127-141

Abstract: Among the different social variables listed by CRS model there is the protection of the "Diversity": the objective of the present analysis is represented by the attempt to give new meaning to this variable, where an innovative management of the "Diversity" should be able to become a new strategic tool for a company globalized and oriented to Business Ethics. By this new point of view, it is possible to observe the "Diversity" as "Richness", following a revised perspective to change from being a determinant of "Diversity Management" (traditional approach) to become a strategic key driver oriented to the "Diversity Engagement" (innovative approach).

Keywords: Corporate Culture, Diversity; Business Economics; Labour Management (search for similar items in EconPapers)
JEL-codes: M14 M21 M54 (search for similar items in EconPapers)
Date: 2016
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