MARKET TRENDS IN LIFE INSURANCE IN 2015 ROMANIA

Ioan Cosmescu and Livia Georgescu
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Ioan Cosmescu: Lucian Blaga University of Sibiu
Livia Georgescu: Economic College Rm.Valcea

Revista Economica, 2016, vol. 68, issue 3, 32-45

Abstract: In 2015 even the largest life insurer in Europe failed to impose on the market in Romania, despite major investments made. Axis bold plans were far from being achieved when announcing that local operations sold by Astra Insurance. They entered the local market in 2010 with the clear objective to become a leader in the medium and left after just three years, leaving behind a company with a market share of about 2%. The departure of the French, who managed to impose in dozens of other states, can be interpreted as a signal meant to remind us of a market problems atypical, deformed, dependent and, more recently, ground of premature redemptions made by customers scared crisis.

Keywords: Finance; Financial Crisis; Globalization; Intermediation; Microfinance; Insurance (search for similar items in EconPapers)
JEL-codes: G1 (search for similar items in EconPapers)
Date: 2016
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