STRATEGIC PLANNING AND STRATEGIC THINKING

Sorin-George Toma, Paul Marinescu and Cătălin Grä‚dinaru
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Sorin-George Toma: University of Bucharest
Paul Marinescu: University of Bucharest
Cătălin Grä‚dinaru: University of Bucharest

Revista Economica, 2016, vol. 68, issue 5, 168-175

Abstract: Strategic planning and strategic thinking are two of the most debated concepts in the strategic management literature. There is still a lack of clear understanding of just what is meant by these terms due to their numerous definitions that has lead to some confusion in the strategic management literature. The aims of our paper are to define the concepts of strategic planning and strategic thinking, and to highlight the relationship between them. Our research is based on a literature review.

Keywords: strategic planning; strategic thinking; strategic management; strategy; company (search for similar items in EconPapers)
JEL-codes: L1 M1 (search for similar items in EconPapers)
Date: 2016
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