ETHICAL EVALUATIONS FOR VIRTUAL ENTREPRENEURSHIP APPLICATIONS OF TRAVEL AGENCIES: A RESEARCH ON CONSUMER DIFFERENCES

Güllü Kenan and Asar Didem
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Güllü Kenan: Erciyes University, Turkey
Asar Didem: Erciyes University, Turkey

Revista Economica, 2019, vol. 71, issue 1, 68-81

Abstract: In this study, it is aimed to reveal the ethical perceptions of the consumers using Virtual Entrepreneurship (web-based marketing) applications of travel agencies. Multivariate Variance of Analysis (MANOVA) was applied to the variables that included the level of evaluation of consumers' ethics expressions assessment levels. An analysis of variance (ANOVA) was conducted to determine the differences in the ethical perception of consumers. As a result, it can be said that is necessary for the agents to construct and apply their own ethical codes based on global ethical princibles and to take some permanent precautions by public institutions by making the necessary supervision.

Keywords: Travel Agents; Ethic Perception; Virtual Entrepreneurship; Kayseri (search for similar items in EconPapers)
JEL-codes: M21 M31 (search for similar items in EconPapers)
Date: 2019
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