IS THE ADDICTION TO THE ONLINE SOCIAL MEDIA, OF SOME INDIVIDUALS, AFFECTING THE BUSINESS ENVIRONMENT?

Mircea Fuciu

Revista Economica, 2019, vol. 71, issue 2, 53-64

Abstract: The internet and social media have changed the way individuals interact with each other and at the same time, it has changed the way the companies communicate with the individuals that may or may not be their customers. But at the same time, the Internet and especially the intensive usage of social media platforms has its own drawbacks, of which one is the addiction to social media and to the Internet in general. The current paper, is a brief literature review and is aiming to bring light on the issue of the Internet and social media addiction, we are presenting the concepts of addiction in general and the aspects shown before, in general and in the context of the business environment. We are showing that the addiction to the social media platforms can influence the business environment in certain conditions. The article is presenting the main characteristics of social media addiction, we are bringing forth a brief profile of users that are addicted to social media, we are underlining three dimensions of excessive social media use for employees at the workplace, while also pointing out several aspects related to consumer social media usage and social media advertising in the context of social media addiction.

Keywords: social media; addiction; internet; business environment; workplace (search for similar items in EconPapers)
JEL-codes: M00 M30 (search for similar items in EconPapers)
Date: 2019
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