EWOM IMPACT ON HOTELS RANK: COMPARATIVE STUDY BETWEEN CITIES FROM ROMANIA

Mihai Cristian
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Mihai Cristian: Lucian Blaga University of Sibiu

Revista Economica, 2019, vol. 71, issue 5, 7-18

Abstract: The use of eWOM has been growing ever since the spread of the internet world-wide. In the tourism sector electronic word-of-mouth became a key factor in deci-sion-making and behavior of the Internet users, generating useful information about a certain location. In this article we will approach the word of mouth on the tourism websites and applications. This paper’s aim, aside from a comparative analysis between four important cities from Romania, it is a research on how the eWOM affects the hotel general score from OTA websites like booking.com and tripadvisor.com.

Keywords: eTourism; Online Review; eWom (search for similar items in EconPapers)
JEL-codes: L83 L86 Z32 (search for similar items in EconPapers)
Date: 2019
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