ENTREPRENEURSHIP IN PANDEMIC: HOW TO SUCCEED?

Anca Elena Lungu and Ioana Andreea Bogoslov
Additional contact information
Anca Elena Lungu: Alexandru Ioan Cuza University of Iași
Ioana Andreea Bogoslov: Lucian Blaga University of Sibiu

Revista Economica, 2020, vol. 72, issue 2, 36-44

Abstract: The entrepreneurship-oriented literature has always highlighted that risk and uncertainty highly influence the activity of each entrepreneur. In the context of the COVID-19 pandemic, end 2019 - beginning of 2020 also revealed that risks and uncertainty cannot be fully anticipated by individuals. The only remaining alternative consists in adapting to the new trends and requirements of the market in which they operate. The present article aims to identify and illustrate, in broad lines, the key factors that lead to the success for some of the most well known companies at global level, in the context of COVID-19. Also, the research in question will reveal how the winners and losers appeared, by presenting representative examples in this regard.

Keywords: Entrepreneurship; Entrepreneurial Activity; Crisis; COVID-19; Pandemic (search for similar items in EconPapers)
JEL-codes: F20 L26 O30 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/archive/72204lungu&bogoslov.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:72:y:2020:i:2:p:36-44

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().