COMMUNICATION STRATEGIES DURING THE PANDEMIC PERIOD AND THE IMPACT ON THE ECONOMY AND SOCIETY

Sorin Terchila
Additional contact information
Sorin Terchila: Lucian Blaga University of Sibiu

Revista Economica, 2020, vol. 72, issue 4, 109-119

Abstract: The aim of this study is to present the ways and channels of communication during the pandemic, and the effects on the economy and society. Thus, the qualitative research method used is the interview. Most of the interviewees consider that during this pandemic period they changed both the way of communication and the communication channels. Also, they believe that all these changes will generate effects in the medium and long term. We are in full digitalization process in the public and private sector and this aspect can generate a positive impact in the economy and society.

Keywords: communication; strategy; digitization; impact; opportunity (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/archive/72408terchila.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:72:y:2020:i:4:p:109-119

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().