THE COMPETITIVE ADVANTAGE OF MULTINATIONALS OPERATING IN EMERGING MARKETS OUTSIDE THEIR ECONOMIC AREA OF ORIGIN

Ana-Simina Sava
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Ana-Simina Sava: Lucian Blaga University of Sibiu

Revista Economica, 2020, vol. 72, issue 4, 82-100

Abstract: Taking into account the increasing and frequent changes nowadays, such as the influence of globalization upon economic actors and the direction towards which the big players in the economic field are heading, financial management is regarded as a decisional process. The central element in the development of this research is a financial performance analysis, of multinational companies in the Romanian market, taking into consideration financial factors, but also external, non-financial factors such as cultural, ethical and political factors, or factors that concern the workforce in a particular area of interest, or the protection of the environment.

Keywords: multinationals; emerging markets; host country; competitive advantage (search for similar items in EconPapers)
JEL-codes: F21 F23 G15 G18 (search for similar items in EconPapers)
Date: 2020
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