EMPLOYEES' SATISFACTION - THE KEY TO A SUCCESFUL INTERNAL MARKETING STRATEGY

Mircea Fuciu
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Mircea Fuciu: Lucian Blaga University of Sibiu

Revista Economica, 2023, vol. 75, issue 3, 42-46

Abstract: Internal marketing is one of the most important aspects that the company should consider in order to become more efficient and effective in dealing with the business environment. The current paper aims to underline the importance of the employees' satisfaction at the job site in the context of developing a successful internal marketing strategy. The paper presents in a literature review style, the concepts of consumer satisfaction, trust, employee satisfaction as well as pointing out the main activities that are needed to be understood by the companies and at the same time implemented in order to achieve success.

Keywords: Internal Marketing; Strategy; Satisfaction; Trust; Employees (search for similar items in EconPapers)
JEL-codes: M31 O15 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:75:y:2023:i:3:p:42-46

DOI: 10.56043/reveco-2023-0025

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