DOES QUALITY MATTER UNDER THE WAVES OF ECONOMIC CRISIS?

Oana Staiculescu, Constanta Iacob and Maria Criveanu

Revista Economica, 2012, vol. Supplement, issue 1, 747-751

Abstract: The economic crisis, all over the world, has created many problems, but it also has created opportunities. While some companies faced with severe storms in the battle of surviving, other companies have found new keys to success. In the current context, quality can became a reliable way to overcome the economic crisis and gain the market supremacy. The purpose of this article is to present an overview about the necessity of promoting quality in order to face a crisis period, like the one we are facing today.

Date: 2012
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