MANAGEMENT STRATEGIES OF THE ORANGE MOBILE TELECOMMUNICATIONS COMPANY FACING THE ECONOMIC-FINANCIAL CRISIS

Nicu Marcu and Georgeta-Madalina Meghisan-Toma ()

Revista Economica, 2012, vol. Supplement, issue 2, 218-223

Abstract: The telecommunications operators have to determine the optimal strategic direction through a careful appreciation of the four main elements of change on the telecommunications market: the technology, the legislation, the clients and the competition. The powerful motivation behind the strategy of growth of every operator already present on a market is a defensive one – the protection of the central market share and the maintenance of the incomes at the current levels. The new competitive environment of the mobile telecommunications needs trained operators to take strategic decisions in uncertain conditions.

Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/arc ... nte/Volume2-2012.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:2:p:218-223

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().