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HOW SOCIAL RESPONSIBILITY IMPROVE THE INNOVATION POTENTIAL OF COMPANIES. EVIDENCE FROM ROMANIA

Gheorghe Militaru

Revista Economica, 2012, vol. Supplement, issue 2, 224-232

Abstract: The aim of this paper is to determine whether the corporate social responsibility influences or not the innovation potential of companies. The study is based on a quantitative research made on a sample of companies from Romania regarding their innovation potential and how the social responsibility initiatives can improve it. The research provides evidence that many firms believes that social responsibility initiatives can have a positive effect on their innovation potential, but in practice few of these use corporate social responsibility as a strategic driver for innovation. However, considerable differences can be observed between industries and firms.

Date: 2012
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