INFLUENCING FACTORS OF PRICE AND ASSOCIATED STRATEGIES

Liviu Neamtu () and Adina Neamtu

Revista Economica, 2012, vol. Supplement, issue 2, 247-254

Abstract: The price is an important element in product position; it is a means of sending signals to consumers about the nature and quality of the product. When, for a certain business environment, the demand curve is known in relation to market (competition) costs and prices, the firm can choose a pricing policy simultaneously with business strategy. This study synthesizes the key-factors occurring in choosing a business strategy and the game of price and cost on the market As an approach to pricing policy was defined method of cost analysis based on which we can establish the opportunity of engaging in a business strategy with related pricing policy. In conclusion, companies have to establish first of all which are market constraints and their marketing objectives and the price strategy will be adopted depending on them.

Date: 2012
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