INNOVATIONAL STRATEGIES

Ion Popa, Claudiu Cicea and Cosmin Dobrin

Revista Economica, 2012, vol. Supplement, issue 2, 284-289

Abstract: In the view of those who are studying the strategy field, the eternal competitive battle of any sector or industry is a confrontation (or competition) for advantages. In this paper we propose to present some interesting considerations on the concept of innovation, in the competitive context. Aspects will be analyzed regarding rules on boosting innovation, typology of innovational strategies, implementation of innovational strategies, etc. Also, an important issue that is covered refers to the assumptions that must be taken into consideration, regarding the successful implementation of innovational strategies.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:2:p:284-289

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