Economics at your fingertips  


Dan Cristian Dabija () and Ioana Nicoleta Abrudan

Revista Economica, 2012, vol. Supplement, issue 3, 122-128

Abstract: The attaining of an adequate market positioning requires from the retail company not only a thorough study of consumers` needs and desires, but also an attentive differentiation of its customer service. The creation of comparative competitive advantages takes place/ occurs in grocery retailing not only through the operated retail format (supermarket, hypermarket, etc.) or retailer`s own brands, but also through the customer service being performed. After a succinct review of theoretical concepts assumed by retail service, the present article presents a classification of complementary retail services provided by grocery retailers in Romania. An empirical research carried out in two different periods in Romanian grocery retailing highlights the evolution of consumers` perception of the existence of two complementary services provided by the analysed stores loyalty programmes and merchandise return policy.

Date: 2012
References: View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) ... nte/Volume3-2012.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().

Page updated 2019-10-15
Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:122-128