SENSORY DIMENSIONS OF THE DESTINATION BUCHAREST FROM THE POINT OF VIEW OF YOUNG PEOPLE

Mihail-Cristian Ditoiu, Aurelia-Felicia Stancioiu and Nicolae Teodorescu

Revista Economica, 2012, vol. Supplement, issue 3, 129-134

Abstract: For a marketer, any destination that has the objective of connecting the consumer`s emotions with the location`s elements must surprise the tourist by stimulating all his senses. Although this leads to an efficient positioning and creates a competitive advantage, marketers have focused primarily on the visual and auditory senses, neglecting the other three senses of the consumer. Thus, instead of having brands with five sensory dimensions, today we have two-dimensional brands. This study`s objective is to identify those sensory dimensions of the destination Bucharest perceived by internal tourists, starting from the destination`s forms of tourism and appealing elements.

Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/arc ... nte/Volume3-2012.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:3:p:129-134

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().